Millions of people use Amazon and Amazon is stuffed full of millions of products. If you were a customer visiting Amazon and had never heard of Peter Carroll or his top notch novels (oh, come on cut me some slack…it is my website after all!), how would you find him or them? The chances of merely stumbling over them are pretty slim – unless you live in Dunblane and I am bending down to tie my shoelace at the time!
Nope, an author needs ways to be found and one way is Tags.
My novel Pandora’s Pitbull has some tags already. It’s a crucial step in the marketing of any novel on Amazon. If you open the book page you can scroll down to get to this area:
There are nine tags here. I can have up to fifteen maximum. At the time of writing this piece, I had most of them ticked five times. Here’s how it works and why it is important.
If you clicked on the underlined word apocalypse, Pandora’s Pitbull was the 54th item that cropped up. That’s a long way back and effectively invisible to most customers. This is because apocalypse occurs in lots of actual book titles and it is a small number of folks agreeing that my book involves an apocalypse (it does by the way!).
If you clicked on pitbull, it was the number one result! This is partly because no other book appears to have pitbull in its title and this gives it an instant advantage regardless of how many tags.
Now, here’s the clincher…
If you clicked on scotland Pandora’s Pitbull was number 61. However, In Many Ways was number 11 and on the front page. Neither book mentions Scotland in the title. In Many Ways ranked higher because fifteen folks had agreed with that tag as opposed to five for Pandora’s Pitbull.
As if to emphasise the point, someone clicked on each tag between drafts of this blog. The effect was to move Pandora’s Pitbull from 61 to 44 as far as scotland was concerned! One tag and it leapt 17 places.
So, can you do me a favour? Sign into your Amazon account, go to the pages for my books (links on the right) and agree with the tags by clicking on the tick box next to each underlined word. Only do it once or you will cancel it out.
If you do find the time to help me with this, I’ll be very grateful. If you are also an author, let me know you did this in a comment, leave the link to your book, and I will gladly reciprocate.